Outdoor pylon signs come in different shapes and sizes, but no matter what business you’re talking about, they have a clear concise purpose that points consumers towards their establishment and invites them to enjoy what the company has to offer.
No matter what shape, colour, size a pylon sign might be, their value lies in where the sign is located. There are some who think the best place is right on the building itself, while others, the people who really understand the value of signage, will venture to say that a freestanding pylon sign can’t be rivaled in effectiveness.
Freestanding pylon signs in South Africa are tremendously effective for a number of reasons, the first and largest of which has to deal with visibility. It doesn’t matter how big the sign on your building is, if it can’t be seen from the road, passing motorists will have no idea where your building or business even exists.
This is a fundamental selling point of freestanding signage, especially pylon signs, which allows you to have it placed near roadways or intersections freely (depending on local authorities approval) because they don’t require any brick and mortar anchors. It’s this freedom that business owners can take advantage of strategically placing their signs and direct consumers to their doors.
Acting as a landmark or beacon is another function of freestanding pylon signs. This might seem like a secondary function for an advertising tool, but in reality, it can be used as part of the advertising itself. When motorists are giving directions or receiving them, they’ll often use landmarks as markers for distance or relevance to a specific area. In this case, people would use your bright, noticeable sign as the marker for their directions, saying something to the effect of, “turn right when you pass the .......sign.” Make your freestanding pylon sign be the talking point of passing motorists.
The effectiveness of outdoor business signs in South Africa cannot be fully explained without highlighting the economical value of them as well. For all intents and purposes, freestanding pylon signs are one-time expenditures with very little costs associated after the fact.
Billboards on the other hand incur monthly costs that can add up faster than most businesses would like to imagine. With a pylon sign, it’s usually a one-time installation with a one-time fee. Sometimes, if your pylon features lights or moving parts are faulty, small maintenance fees are required to keep everything in working order, but often times these costs are marginal at most.
There are plenty of real-world examples to illustrate the effectiveness of freestanding pylon signs, as well as companies who are using pylon signs to their full advantage.
You owe it to yourself and your business to talk to the experts at pylonsigns.co.za to learn more about how one of these excellent signs can add a whole new perspective to your business.