The Importance Of Pylon Signs/Signage

Whether it contains illuminated channel letters, neon lettering, an LED message centre, a pylon sign on the front of your business is the least costly means of advertising available to you over time. It is also the most targeted advertising you can do. Your sign constantly advertises your business to a potential customer who frequents the area where your business is located.

If a sign costs you money it is not doing its job. It should effectively advertise your company and earn you money. A good pylon sign incorporates design and marketing decisions creating the message, look, and colours to create the required impact. Good signage gives a business an almost 90% probability of success. HAVE YOU ASKED YOURSELF THIS QUESTION? IF BUSINESS IS SLOW, WHAT DOES YOUR SIGN LOOK LIKE?

How important would a free-standing pylon sign be to your business? In the USA, McDonald’s says that on average simply changing a monument-styled sign in front of one of their stores to a pylon sign increases their store’s business by 15%. Purchasing the right signs helps a business survive by bringing higher returns.

At we can help you grow your business. If it’s a new business choose your location wisely and receive your landlord's approval of your signage package BEFORE you sign your lease.

Location is of Utmost Importance

The importance of “location” is paramount. How many potential customers will see your sign and be able to read and understand it. What is very important are the design and marketing considerations. Surprisingly 30% of traffic on almost all business streets occurs when it is dark; people see your sign only if it is lighted when it is dark out, including on dark days when everyone else's sign is lighted.

Your sign forms that very important “first impression” your potential customer has of your business. Your sign must always look nearly as good as it looked the day it was installed so that you don’t give potential customers a worsening impression of your business as your sign ages and to ensure they do not show sign of ageing, we use rust-proof metal, high-end automotive paint, high-impact plastics, and most importantly, sophisticated protective coatings.