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Billboards - Their Advantages And Disadvantages As An Advertisement Medium

Advantages

 

Since billboards are generally placed along motorways and busy streets, you have the advantage of your billboard being seen whether they like it or not. Another major benefit is that the same route to work or back is used repeatedly. Regular sightings of the same billboard will re-inforce the signs advertising message.


Many buildings alongside a major traffic thoroughfare offer the opportunity of placing billboard advertising and some of their locations might be close to your business or showroom down the road, and you can choose a site that will have the most impact.

 

Disadvantages

 

According to research undertaken on average a person will see billboard for about two to three seconds which means you have to keep your advertising tag line short and sweet.

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Freestanding Pylon Signs Are The Most Effective Form Of On-Site Advertisement

Outdoor pylon signs come in different shapes and sizes, but no matter what business you’re talking about, they have a clear concise purpose that points consumers towards their establishment and invites them to enjoy what the company has to offer. No matter what shape, colour, size a pylon sign might be, their value lies in where the sign is located. There are some who think the best place is right on the building itself, while others, the people who really understand the value of signage, will venture to say that a freestanding pylon sign can’t be rivaled in effectiveness.

Outdoor Pylon Signage

Smart businesses are fully aware of the importance of pylon signage in raising the visibility of their brand or services. Due to their larger-than-life and towering presence, pylon signage undoubtedly attracts the attention a business needs. Seen along busy highways, motorways and streets in various towns and cities across South Africa, pylon signage are the perfect structures on which to promote your product or service.

High Rise Pylon Signage

There are many advantages to using pylon signs for the signage of your businesses-the most important being their durability and versatility. Overseas studies have shown that if a business has good signage with great eye appeal, customers are intrinsically trusting of that particular business’s commitment to producing a quality product. Pylon signs are extremely helpful for giving a business this type of visibility.


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