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Freestanding Pylon Signs Are The Most Effective Form Of On-Site Advertisement

Freestanding pylon signs in South Africa are tremendously effective for a number of reasons, the first and largest of which has to deal with visibility. It doesn’t matter how big the sign on your building is, if it can’t be seen from the road, passing motorists will have no idea where your building or business even exists.

This is a fundamental selling point of freestanding signage, especially pylon signs, which allows you to have it placed near roadways or intersections freely (depending on local authorities approval) because they don’t require any brick and mortar anchors. It’s this freedom that business owners can take advantage of strategically placing their signs and direct consumers to their doors.

Use Your Pylon Sign As A Directional Sign As Well


Acting as a landmark or beacon is another function of freestanding pylon signs. This might seem like a secondary function for an advertising tool, but in reality, it can be used as part of the advertising itself. When motorists are giving directions or receiving them, they’ll often use landmarks as markers for distance or relevance to a specific area. In this case, people would use your bright, noticeable sign as the marker for their directions, saying something to the effect of, “turn right when you pass the .......sign.” Make your freestanding pylon sign be the talking point of passing motorists.

The effectiveness of outdoor business signs in South Africa cannot be fully explained without highlighting the economical value of them as well. For all intents and purposes, freestanding pylon signs are one-time expenditures with very little costs associated after the fact. Billboards on the other hand incur monthly costs that can add up faster than most businesses would like to imagine. With a pylon sign, it’s usually a one-time installation with a one-time fee. Sometimes, if your pylon features lights or moving parts are faulty, small maintenance fees are required to keep everything in working order, but often times these costs are marginal at most.

There are plenty of real-world examples to illustrate the effectiveness of freestanding pylon signs, as well as companies who are using pylon signs to their full advantage. You owe it to yourself and your business to talk to the experts at to learn more about how one of these excellent signs can add a whole new perspective to your business.

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Outdoor Pylon Signage

Smart businesses are fully aware of the importance of pylon signage in raising the visibility of their brand or services. Due to their larger-than-life and towering presence, pylon signage undoubtedly attracts the attention a business needs. Seen along busy highways, motorways and streets in various towns and cities across South Africa, pylon signage are the perfect structures on which to promote your product or service.

Directional Pylon

Architecture Journal, Journal of Architectural Engineering, Journal of Engineering and Architecture, Architectural Engineering and Design Management, International Journal of Civil, Environmental, Structural, Construction and Architectural Engineering, Building, Architecture and Civil Engineering, Journal of Advanced Research in Construction and Architectural Engineering

Billboards - Their Advantages And Disadvantages As An Advertisement Medium

Businesses regularly are on the look-out to find new ways to advertise and promote their products or services. Effective advertising methods will vary from business to business, and the only way to find out if billboard advertising is right type of advertising for your business, you must examine advantages versus disadvantages and then make a decision.

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