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The Importance Of Pylon Signage

If a sign costs you money it is not doing its job. It should effectively advertise your company and earn you money. A good pylon sign incorporates design and marketing decisions creating the message, look, and colours to create the required impact. Good signage gives a business an almost 90% probability of success. HAVE YOU ASKED YOURSELF THIS QUESTION? IF BUSINESS IS SLOW, WHAT DOES YOUR SIGN LOOK LIKE?


How important would a free-standing pylon sign be to your business? In the USA, McDonald’s says that on average simply changing a monument-styled sign in front of one of their stores to a pylon sign increases their store’s business by 15%. Purchasing the right signs helps a business survive by bringing higher returns.


At pylonsigns.co.za we can help you grow your business. If it’s a new business choose your location wisely and receive your landlord's approval of your signage package BEFORE you sign your lease.



Location Is Of Utmost Importance

 

The importance of “location” is paramount. How many potential customers will see your sign and be able to read and understand it. What is very important are the design and marketing considerations. Surprisingly 30% of traffic on almost all business streets occurs when it is dark; people see your sign only if it is lighted when it is dark out, including on dark days when everyone else's sign is lighted.


Your sign forms that very important “first impression” your potential customer has of your business. Your sign must always look nearly as good as it looked the day it was installed so that you don’t give potential customers a worsening impression of your business as your sign ages and to ensure they do not show sign of ageing, we use rust-proof metal, high-end automotive paint, high-impact plastics, and most importantly, sophisticated protective coatings.

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Signage plays an important role in our society

Architecture Journal, Journal of Architectural Engineering, Journal of Engineering and Architecture, Architectural Engineering and Design Management, International Journal of Civil, Environmental, Structural, Construction and Architectural Engineering, Building, Architecture and Civil Engineering, Journal of Advanced Research in Construction and Architectural Engineering

Pylons for Council Approval

Architecture Journal, Journal of Architectural Engineering, Journal of Engineering and Architecture, Architectural Engineering and Design Management, International Journal of Civil, Environmental, Structural, Construction and Architectural Engineering, Building, Architecture and Civil Engineering, Journal of Advanced Research in Construction and Architectural Engineering

Outdoor Pylon Signage

Smart businesses are fully aware of the importance of pylon signage in raising the visibility of their brand or services. Due to their larger-than-life and towering presence, pylon signage undoubtedly attracts the attention a business needs. Seen along busy highways, motorways and streets in various towns and cities across South Africa, pylon signage are the perfect structures on which to promote your product or service.


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